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THE ONLY TIME A LEMON GIVES YOU LIFE

I vibe coded this game based on the vision of squeeze beating the shit out of inferior gin drinks. It's for a real brand though, you can keep scrolling to see that.

Copywriter • Enthusiast • Chief Mascot Naming Officer

See it in the wild: drinksouthsides.com
THE ORIGINAL SOUTHSIDE PRESENTS

86’d

Good spirits. Bad manners.

Step into the ring 8 FIGHTERS · YOU VS CPU · BEST OF THREE
The Original Gin Cocktail… that’s fresh as f*ck!
WHEN A LEMON GIVES YOU LIFE. The actual can copy about prohibition, bathtub gin, lemon and mint. Proudly female founded. Revival of the fittest.
Complete original Southside can label: story, flavor, ingredients, and Squeeze
The Original Southside four-pack
Two Southside cans raised against a bright blue sky
Southside poured from two cans into a tower of coupe glasses
Southside on a tennis court, surrounded by lemons
An armful of original Southside cans
The original Southside brand story and Fresh as F*ck badge
Southside can on a lemon plate and striped tablecloth
Squeeze, Southside’s lemon mascot
A spaniel beside a Southside can on a striped sun lounger
NOT JUST FRESH. FRESH AS F*CK. Original Southside website copy
Close-up of the can and its packaging copy
Southside cans at a table of drinks, snacks, and playing cards
MEET SQUEEZE: wanted for being too fresh. The original brand maze
Southside beside a swimming pool
Original Southside website copy about the gin cocktail
Squeeze’s super ultra secret private blog post and internet search history
Hands reaching for Southside cans across a table of lemons
Southside can beside blue shoes and a string of pearls
Squeeze’s original search-history copy and bathtub-gin story