BZZZZ, BRO, IT'S TOTALLY NATURAL

Copywriter • Creator • Chief Epipen Officer

Creative Director Kathy Hepinstall Parks • Art Directors Adrienne Ford & Abigail Hogue • Copywriter Hayes Reed

Holographic seed tins and glass seed tubes branded Leaf Erikson, Bud Bloom, Buzz Fuzz and Blue Suede, arranged on a teal background

In a world that prioritizes pristine, manicured lawns over natural vegetation, we tapped into cannabis culture to cultivate a grassroots movement: Legalize Weeds—a campaign to save the bees.

Bees play a vital role in pollinating our ecosystem and supporting 30% of the global food supply. While saving the bees may feel out of our control, we wanted to show local communities that making an impact can be as simple as fostering biodiversity—by letting nature take its course in your own yard.

Poster pasted on a graffiti wall reading I FOUGHT THE LAWN, with an illustrated figure and the line H.O.A. MOST WANTED 92746297

Poster reading HE'S A TEN BUT HE MOWS HIS LAWN over an illustration of a man with a lawnmower

Poster reading DAISIES ARE THE GATEWAY DRUGS TO DANDELIONS over an illustrated daisy

Poster reading DON'T KILL THE BUZZ over an illustrated flower and bees

Poster reading BEES GET MUNCHIES TOO over an illustrated bee on a flower

Poster reading THIS TIME IT REALLY IS ALLERGIES over an illustrated red-eyed figure among flowers

Save the bees.
Legalize weeds.

In partnership with Bee Mindful, an Austin-based organization dedicated to educating and supporting the local bee population, Team One put their pollinated heads together to develop a line of wildflower seed tins, posters, yard signs, and a social media campaign to educate and inspire action….through inaction.

Two stacks of Legalize Weeds seed tins on a pale blue background, the top one open

An open seed tin with a glass seed tube inside, on a deep blue background

Rows of glass seed tubes laid out in a repeating pattern on a green background

Legalize Weeds seed tins scattered on a lavender background

Join our mission. Save the bees. Legalize Weeds.

Save the bees.Legalize weeds.

Save the bees.
Legalize weeds.