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MY PARENTS STILL DON'T UNDERSTAND WHAT COPYWRITERS "DO" FOR TV.

… but they're proud to see it on Monday Night Football

Copywriter • Musician • Chief Field Sampling Officer

See it in the wild: the spot on TikTok

Lexus IS — film 01 Open film ↗

I had to submit 37 different fake arcade game names to legal until they approved “neon nitro”.

Lexus — film 02 Open film ↗

Lexus print ad: a dark grey IS on a coast road under the headline THE FUN OF DRIVING IS SERIOUS BUSINESS, with a close-up of the instrument cluster below

Lexus print ad: a white IS on a desert road under the headline YOU CAN STARE. JUST DON'T BLINK., with a close-up of the instrument cluster below